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How to promote your business in 2022

As we complete our transition into the digital era, there are perhaps more ways than ever before to promote your business. While this represents a whole host of opportunities when it comes to marketing, it can be a little confusing navigating the different options and choosing which one is appropriate

To help you out, we’ve chosen our top four ways of promoting a business in 2022. While three of them are digital, we also included trade shows here, because we believe that it’s important for people to be able to connect a human face with your brand.

1. Social media

Social media marketing is a form of business promotion that has absolutely blown up over recent years. Platforms such as Instagram and Facebook support paid advertising, but they also offer the opportunity for businesses to organically grow a popular following.

With around 4.5 billion people using social media in 2021, social media represents one of the most populated international platforms in existence. Because of the nature of social media marketing, it can also help people feel more involved with your brand, allowing for the growth of a sense of community.

2. Search engine optimisation

Now that most business happens online, search engine optimisation (or SEO for short) is more important than ever before. Search engine optimisation refers to the techniques used to help your website appear higher in Google search rankings. The higher you are, the more likely it is that people looking for businesses similar to yours are going to click on your website.

SEO is a complex process, based on putting content on the internet in a strategic manner, making full use of things like keywords and articles posted on strategically chosen industry websites.

3. Attend trade shows

With most businesses operating either solely or at least mainly online, it can be easy to forget how important it is that your brand maintains a physical presence. Trade shows let you put a human face to your marketing outreach, meeting both potential and existing customers face to face, often for the first time. 

It’s important that you plan your trade show strategy well – they take place over a short timeframe and you won’t have time to tweak things as you go along. For more advice on how to achieve successful event attendance, contact the expert exhibition stand designers at Focal Exhibitions.

4. Email marketing

While email marketing may sound a little old-hat, it’s still an incredibly effective form of outreach marketing. It’s also one of the cheapest methods – the parts that require effort are growing your mailing list and designing those emails, often with the assistance of a copywriter, to maximise their click-through rates.

Clearly, there are more options available than ever before for you to promote your business to the world. It isn’t a question of picking one over the others – to maximise your marketing outreach, you can make use of almost all of these options simultaneously.

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